![]() ![]() Mainstream artists like Drake and Kanye West also still use SoundCloud as a way to circumvent their labels and upload music directly to their fans. While the singer-rapper has yet to release a studio album, he wouldn’t have landed names like 2 Chainz, Jeremih, and Lil Yachty on his debut mixtape, August 26, without his initial Soundcloud boost. Similarly, Post Malone signed his deal at Republic Records after his track “ White Iverson” blew up through Soundcloud. While Fetty certainly put in some old-fashioned footwork, by selling a physical mixtape with the track in his hometown of Paterson, New Jersey, SoundCloud allowed him to reach a worldwide audience. ![]() From there, the 25-year-old set a record with four singles in the Top 10 of the Billboard Hot Rap Songs chart at the same time. 1 hit “Trap Queen” was released on the service in March 2014, where it reached 1 million plays and built up enough buzz to catch the attention of his current label, 300 Entertainment. An early version of the New Jersey rapper’s future No. Furthermore, any Soundcloud track shared to Twitter can be streamed without opening another app, giving it another advantage over Spotify or Apple Music.įetty Wap is one example of an artist who used Soundcloud to propel himself to success. ![]() Artists also benefit from the social and discovery aspects of the service as likes and shares of tracks pulls new music into each user’s feed by customizing their algorithm. As the direct successor to MySpace, Soundcloud lets any user upload music free, eliminating the necessity for - or interference from - a record label. More than YouTube, Spotify, Apple Music, or any other streaming platform, it’s the easiest way for an artist to bring new material directly to their fans. The bigger question, however, is how the rumored move could impact Soundcloud as a vital service for independent artists. Soundcloud would receive a much-needed financial boost after its $10 per month Soundcloud Go subscription service has failed to catch on since it launched in March. The possible merger would give Spotify access to Soundcloud’s reported library of more than 125 million songs. According to a report by the Financial Times, Spotify is in “advanced talks” to purchase Soundcloud. ![]()
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